# Data Cleaning

## What does the data cleaning app do?

The [data cleaning app ](https://www.big-brain.co/app/data-cleaning)does all the heavy lifting for cleaning sales and marketing lists and lets you pass that data to other applications automatically. 

* Get prospects from a Sales Navigator Search
* Split business and personal emails and create a best email column
* Standardize data - removing content that makes for awkward automations, such as LLc in company names, or MBA in people's names. 
* Enrich to find additional data, such as missing Linkedin Profile URLs
* De-Duplication
* Generate personalized icebreakers with AI for more engaging outreach messages. 
* Verify emails automatically - results returned are either valid or accept all only. 
* Send data to external applications or internal campaigns. 

{% hint style="info" %}
The Data Cleaning app is included in all [Linkedin Outreach](https://www.big-brain.co/apps/linkedin) and managed [Email Deliverability and List Building](https://www.big-brain.co/services/email-deliverability-and-list-building) subscriptions. 
{% endhint %}

## Data Cleaning Form

The Data Cleaning form is the core automation. Fill out the Data Cleaning form for new prospect lists. 

{% content-ref url="/pages/om6dd1ZbHf6z89iUmsTN" %}
[Data Cleaning Form](/apps/data-cleaning/data-cleaning-form.md)
{% endcontent-ref %}

## Integrations

Enrich data with third-party applications or send to external campaigns with our integrations. 

{% content-ref url="/pages/PtOEPElwTazeoCTj1aYH" %}
[Integrations](/apps/data-cleaning/integrations.md)
{% endcontent-ref %}

## Lists

View, edit, and get analytics on existing lists. 

{% content-ref url="/pages/wFG0lqMj0uPl9Q4rmICD" %}
[Lists](/apps/data-cleaning/lists.md)
{% endcontent-ref %}


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