# Data Cleaning Form

The Data Cleaning lets automation do the heavy lifting.

## Requirements Before Using the Data Cleaning App

 Have the following done before completing the form. 

* [Find Sales Leads](https://docs.big-brain.co/apps/data-cleaning/data-cleaning-form/sources)
  * Parvenu (with emails) - imported to your Google Sheet and you have the List name
  * Sales Navigator Search (without emails) - have the search URL and have [connected your Linkedin](https://docs.big-brain.co/apps/linkedin-outreach/accounts/connect-a-new-linkedin-account) account to Big Brain
  * Google Sheets - Ensure that the Google Sheet is publicly editable. 
  * Mailshake - add your Mailshake API Key to Big Brain. 
* [Configure your Filters](https://docs.big-brain.co/apps/data-cleaning/data-cleaning-form/filters)
* [Connect a Linkedin Account](https://docs.big-brain.co/apps/linkedin-outreach/accounts/connect-a-new-linkedin-account) - You must have a Linkedin account connected to Big Brain to use any of the following
  * Source - Sales Navigator Search URL - Must be a Sales Navigator account
  * Data Enrichment - Linkedin Profile Scraper
  * Data Enrichment - Personalize with AI

## Filling Out the Data Cleaning Form

* Navigate to the [Data Cleaning](https://www.big-brain.co/app/data-cleaning#data-cleaning) tab
* Fill out
  * Sources
  * Data Enrichment
  * Filters
  * Destinations
* Save the form

### Sources

Sources are the inputs you want to clean.

<figure><img src="https://379495413-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FZO5zT3uqNJDIwoKOPotT%2Fuploads%2FUMKgHAwFaI7s8BAWEFwV%2Fimage.png?alt=media&#x26;token=ff6c1e26-3b3e-4c05-be35-ee0e6505c0c7" alt=""><figcaption><p>Data Cleaning App</p></figcaption></figure>

#### List

Give your List a name.&#x20;

{% hint style="info" %}
When using Parvenu or Google Sheets as a source, the list name should be an **exact match** to the list name in Parvenu / have a column in the Google Sheet source that matches the list name in Big Brain. Otherwise, the list name is descriptive and can be anything.&#x20;
{% endhint %}

#### Sources

The available sources are

* [Parvenu](https://docs.big-brain.co/apps/data-cleaning/data-cleaning-form/sources/parvenu) - best option for finding emails from Linkedin
* [Sales Navigator Search ](https://docs.big-brain.co/apps/data-cleaning/data-cleaning-form/sources/sales-navigator-search)- this option does not find email addresses
* [Google Sheets](#sheets) - import your own custom data
* [Mailshake](https://docs.big-brain.co/apps/data-cleaning/integrations/mailshake) - Sync Mailshake contacts with Big Brain and send them to a Linkedin campaign for multi-channel outreach.&#x20;

{% hint style="info" %}
All Google Sheets must having sharing set to publicly editable.&#x20;
{% endhint %}

You can view how to configure each source separately below.&#x20;

{% content-ref url="data-cleaning-form/sources" %}
[sources](https://docs.big-brain.co/apps/data-cleaning/data-cleaning-form/sources)
{% endcontent-ref %}

### Data Enrichment

We can enrich your input data with additional data from external sources. The available data enrichments are

* [Linkedin Profile Finder](https://docs.big-brain.co/apps/data-cleaning/data-cleaning-form/data-enrichment/linkedin-profile-finder) - Find Linkedin Profile URLs from name, company, and location.&#x20;
* [Profile Scraper](https://docs.big-brain.co/apps/data-cleaning/data-cleaning-form/data-enrichment/profile-scraper) - Get additional fields by scraping their profile.&#x20;
* [Personalize with AI](https://docs.big-brain.co/apps/data-cleaning/data-cleaning-form/data-enrichment/personalize-with-ai) - Create personalized icebreakers for engaging outreach messages.&#x20;
* [Email Verification](https://docs.big-brain.co/apps/data-cleaning/data-cleaning-form/data-enrichment/email-verification) - Verify emails to minimize bounce rates.&#x20;

You can view how to configure each data enrichment separately below.&#x20;

{% content-ref url="data-cleaning-form/data-enrichment" %}
[data-enrichment](https://docs.big-brain.co/apps/data-cleaning/data-cleaning-form/data-enrichment)
{% endcontent-ref %}

### Filters

You can filter contacts to remove less relevant ones from your outreach. Filter options are as follows

* Title Contains - The prospect's job title must contain at least one of these words. IE director
* Title Not Contains - The prospect's job title cannot contain any of these words. IE assistant.&#x20;
* Company Not Contains - The prospect's company name cannot contain any of these words. IE staffing
* Website Not Contains - The prospect's company domain cannot contain any of these extensions. IE .edu

You can view how to configure your filters below.&#x20;

{% content-ref url="data-cleaning-form/filters" %}
[filters](https://docs.big-brain.co/apps/data-cleaning/data-cleaning-form/filters)
{% endcontent-ref %}

### Destinations

Finally you can send your cleaned data directly to external apps or internal campaigns. Available destinations are as follows.&#x20;

* [Linkedin Outreach](#linkedin-outreach) - automatically connect and send follow up messages to prospects on Linkedin
* [Mailshake Campaign](https://docs.big-brain.co/apps/data-cleaning/data-cleaning-form/destinations/mailshake-campaign) - automatically send email sequences to prospects with Mailshake.&#x20;
* [Google Sheets](https://docs.big-brain.co/apps/data-cleaning/data-cleaning-form/sources/google-sheets) - send data to Google Sheets automatically.&#x20;

You can view how to configure each of the destinations below.&#x20;

{% content-ref url="data-cleaning-form/destinations" %}
[destinations](https://docs.big-brain.co/apps/data-cleaning/data-cleaning-form/destinations)
{% endcontent-ref %}