Mailshake Campaign
Send cleaned data from Big Brain to Mailshake sequences.
You can send cleaned data from Big Brain directly to Mailshake sequences.
Add Your Mailshake API Key
Ensure that you have added your Mailshake API Key before proceeding.
Add Mailshake API KeyFilling Out the Data Cleaning Form with Mailshake as a Destination
Destinations
Select "Mailshake Campaign" as your destination.
Single Campaign
Select this option if you want all prospects to go to a single Mailshake campaign.
Mailshake Campaign ID
Get the Mailshake Campaign ID from the URL of your Mailshake Campaign. Paste it into the Mailshake Campaign ID field.
Multiple Campaigns
Select this option if you want to segment your prospects into multiple Mailshake campaigns.
You must use a Google Sheet as your source to send to multiple Mailshake campaigns.
In your Google Sheet source, have a column that indicates which Mailshake campaign ID the prospects should be sent to. You can have different campaigns for different prospects. Fill in the column name that holds the Mailshake Campaign IDs.
Personalizing with AI
You can create personalized Icebreakers to use as text replacements by selecting Personalize with AI in the Data Enrichment section.
Set up your Personalize with AI Enrichment
Read more about how to configure this here.
Personalize with AIThis will generate highly personalized icebreakers that can be used as text replacements in your Mailshake campaign, the same way you can personalize {{firstName}} or {{company}}.
Set up your Personalization within Mailshake
Use Icebreakers as Text Replacements in Mailshake
To add personalization in Mailshake, you'll simply need to add the Icebreakers as a text replacement by adding {{Icebreaker 1}} or any other icebreaker.
Personalization | Text Replacement in Mailshake |
---|---|
Headline | {{Icebreaker 1}} |
Location | {{Icebreaker 2}} |
Company | {{Icebreaker 3}} |
School | {{Icebreaker 4}} |
Adding A Fallback Text
The Personalize with AI automation has a good fill rate, but in some cases the information is not available to create icebreakers with. For example, a prospect doesn't have their school listed, but you've selected school as a personalization. In this case it's best to add a fallback message that will be used instead if we weren't able to personalize based on a field you've selected.
{{Icebreaker 4}}
To do this, add a ":" and then write your fallback message.
{{Icebreaker 4: Great to connect!}}
If you use the above text replacement in your Mailshake campaign, it will personalize based on their school if their school was listed, but substitute in "Great to connect!" if their school wasn't listed.
If you don't add a fallback message in Mailshake and we aren't able to personalize on one of the fields you've selected, Mailshake will give you an error for that prospect and prevent sending to them. Add a fallback message to remove this error and have all your messages go out.
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