# Using Icebreakers as Text Replacements

You can use the personalized icebreakers in your outreach messages by adding them as text replacements. 

| Type     | Text Replacement |
| -------- | ---------------- |
| Headline | {Icebreaker 1}   |
| Location | {Icebreaker 2}   |
| Company  | {Icebreaker 3}   |
| College  | {Icebreaker 4}   |

For example, personalizing by a person's company and using {Icebreaker 3} in your outreach campaign will result in something like this being substituted in. You can use this to be more relatable and increase engagement. 

> Hi John, FragranceNet is known for its wide selection of fragrances and beauty products. What's been the most popular fragrance category among your customers lately?


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